I didn’t plan to create a Turo business. I began my Turo Journey in January, 2018 with one vehicle hoping to simply cover the payment and insurance on a secondary vehicle I only needed as a winter backup for my convertible daily driver in Michigan. Within a month I saw the business opportunity and ended up scaling to a fleet of 20 vehicles in 15 months, almost replaced my strong six-figure corporate income, retired to do Turo full-time and begin other businesses. Here are three mistakes I made along the way.
Great post. Did you financed your fleet?