Not a Writer? No Problem. Your Vehicle Listing Description Is Already Written For You
Or if it isn't, we'll take care of it.
The three most important parts of your vehicle listing are your photos, price, and description.
Your vehicle listing is it’s “dating profile.” In most markets, your vehicle lives in a sea of other vehicles, sometimes hundreds, sometimes thousands, sometimes over 10,000 other cars, SUVs, vans, trucks, all competing for bookings.
Your first job is to make your sure your vehicle is priced correctly. Once your competitive rate is set, your next job is to stop the scroll and make people click your listing to look at it. You do this with amazing, professional pictures.
Once you’ve lured a potential guest to your listing, now it’s time to seal the deal with a professional, welcoming, friendly, and engaging vehicle description. This is where the guest will learn about you, the host, and the features and driving experience with your vehicle. You don’t want them to click off of your vehicle and go back to search results!
This is a very important part of your listing that you need to take seriously. A few bullet points, cute emojis, prohibitions, and warnings about fees and fines are not going to make you stand out from the other thousands of vehicles. In fact, your description, if poorly written, will send them right back to the search results to keep scrolling.
A lot of hosts get stuck here for a few reasons. They don’t know what to say. They don’t know how to say it. They aren’t writers, so they drop in a few sentences and hope for the best.
CarShare Copy is here to help!
We’ve begun building a library of pre-written vehicle listing copy for you to simply download for your specific year/make/model/trim, copy, and past into your Turo profile.
The copy is professionally written, friendly and welcoming, and is guaranteed to be over 250 words, long enough to trigger the algorithm and improve your search ranking (yes the algorithm looks at this).
If we haven’t written the copy for your specific vehicle yet, there’s a button to click to request it and we’ll get it done and send it over to you.
We’ve also built in a “throttle” for each pre-written copy we’ve built to prevent too many people from having the same copy. Once a certain number of downloads has occurred, we rewrite the copy for that specific model. Now, with 85,000 hosts and over a half million vehicles across the platform, we won’t really have an issue with multiple people in your market having the same identical copy, but we’ve built in this safeguard just in case!
Stop the scroll, seal the deal, and make your money!