Introducing The First Ever Marketing Agency For Turo Hosts
Helping Fill Your Booking Calendar When Turo Isn't Sending Enough
Something big happened in October.
All-Star Auto Rental, the first ever marketing platform for Turo hosts went live in 4 cities. All-Star hosts in Charlotte, Atlanta, Dallas, and Denver began getting clicks on their vehicle listings and calls from potential guests that they wouldn’t have otherwise gotten. Here’s what we’re up to.
The Problems
Turo hosts often find their booking calendars filled with more open days than booked days, especially during certain times of the year. Unless they've worked in marketing and business development, many Turo hosts don't know how to effectively market their fleets locally to fill the gaps when Turo isn't sending enough bookings.
Rental car consumers in every market have never heard of Turo or the car share option as a viable rental car solution. Their first instinct, when needing a rental vehicle, is to go directly to the big brand rental car companies. And Turo often does not spend adequate marketing dollars to build brand awareness in every city.
The Solution
That's us! A marketing agency, with 30+ years of business development experience in various industries, including car sharing, that understands how to position All-Star Turo hosts in front of the potential guests who need them most. Our job is to bridge the gap between the auto rental consumer who knows nothing about Turo and the Turo host with too many open days in their booking calendar. Our expertise with organic, paid, digital, and traditional advertising, branding, and marketing will generate vehicle listing clicks, calls, emails, bookings, and earnings!
As we roll into your market you'll begin seeing and hearing ads for All-Star Auto Rental (and your vehicles) in places like but not limited to:
Google
Facebook
Yelp
Waze
Pandora
Spotify
TikTok
Local billboards
Local radio stations
Signage in local mechanic and repair shops
The Qualified Host
We only work with hosts who have earned All-Star status on the Turo platform and are willing to commit to the following:
Pay a minimal monthly listing fee per vehicle.
Agree to receive and respond to phone calls from potential guests using a unique tracking phone number that forwards to the host's regular phone number. No host's actual phone number is made public.
Agree to receive and respond to email inquires from potential guests using a contact form that will forward to the host's email address. No host's email address is made public.
Agree to provide every All-Star Auto Rental referred guest with a 5-star experience.
Agree to complete a monthly booking report showing bookings that happened as a result of being listed with All-Star Auto Rental.
Our Tracking Process
Our commitment is to do all we can to deliver earnings to hosts that far exceed their investment to list their vehicle with All-Star Auto Rental. Therefore tracking is critical to our success. We've implemented a 5-point tracking system that will show every vehicle listing click, phone call, email correspondence, and booking to ensure we're spending our marketing dollars wisely and delivering results for our host partners. All participating hosts are provided with an analytics report after the close of each month to demonstrate the effectiveness of their All-Star Auto Rental listing.
This is All About Your Success and Driving Turo Brand Awareness
We’re focused on two things. The financial success of All-Star hosts all around the country. Helping Turo build brand awareness for their platform by subsidizing their corporate marketing programs with localized host-driven marketing. Don’t be left with a less-than-full calendar!